Contact Us

Strategic Marketing Development

Great marketing doesn’t happen by accident.

It starts with a strategy – grounded in research, aligned to business goals, and built to perform. At The Marketing Circle, we help your organisation to develop smart, actionable marketing strategies that drive results and adapt with your business.

Who It’s For

  • Government departments and funded programs
  • Corporate marketing and comms teams
  • Not-for-profit organisations
  • Arts, culture, and tourism operators
  • Mid-sized to large businesses seeking clarity and structure

Key Challenges We Help Solve

  • No current marketing plan or direction
  • Strategy exists but isn't being used or reviewed
  • Marketing efforts feel disjointed or reactive
  • Lack of clarity on audiences, objectives, and measurement
  • Internal capability gaps or capacity issues

What’s Included:

Customised Marketing Strategy

Developed from the ground up - tailored to your business goals, customers, and current market position

Research & Market Analysis

We dive into trends, audience behaviours, and industry data to inform strategic decisions

Content & Channel Frameworks

Includes social media, email, blog, and campaign guidance - designed for real-world execution

Action Plan & Measurement

Clear roadmap with timelines, KPIs, and budget considerations to keep your team on track

Optional Implementation Guidance

Ongoing support or training for your internal team or external partners

Why Work With Us?

  • Led by Abbey Filko, an award-winning marketing strategist with executive-level experience in marketing and sales
  • Proven success across transport, tourism, arts, and not-for-profit sectors
  • Strategic yet practical - we don’t just deliver documents, we create strategies that actually get used
  • Experienced in collaborating with both in-house teams and external agencies
Book a chat with Abbey

Our Process:

  • Book a Call – Share your goals, challenges, and current structure
  • Proposal – We’ll outline your tailored strategy package and timeline
  • Delivery – Strategy is developed collaboratively, with check-ins and revisions to ensure alignment

Need a Clearer, Smarter Marketing Strategy?

Let’s build a strategy that fuels growth and drives results.
Book a Discovery Call
Submit an Enquiry