At The Marketing Circle, we believe great marketing doesn’t start with tactics – it starts with strategy. Founded by award-winning marketer Abbey Filko, The Marketing Circle was created to support organisations looking for clarity, capability, and results in a fast-moving digital world.
We take a holistic approach – from education to implementation to evaluation – ensuring that every project is rooted in purpose and built to drive impact. Whether you’re a solo founder, a government team, or a national brand, we work with you to turn ideas into outcomes.
Founder | Strategist | Speaker | Advisor
Abbey Filko is a highly regarded marketing and tourism leader with over 15 years of experience driving results for businesses of all sizes. She’s led award-winning campaigns, spearheaded digital transformation projects, and experienced grant writer – always with a clear focus on strategic outcomes.
Before founding The Marketing Circle, Abbey served as Chief Marketing and Sales Officer at Airtrain, where she guided the company to achieve three Tripadvisor Travellers’ Choice Awards and the Global AirRail Alliance Marketing of the Year Award. Her leadership in this role included early adoption of AI and MarTech to enhance customer communication and campaign performance.
She currently serves as a Director on the Queensland Tourism Industry Council (QTIC) Board and as an advisory board member for the iMedia Future of Marketing Conference. Abbey is a regular speaker at universities and industry events, where she shares practical insights on marketing strategy, tourism development, grant writing, and technology adoption.
Her qualifications include an MBA, a Master of Management, and a Bachelor of Business from the University of the Sunshine Coast.
The name reflects our philosophy: that marketing should be a complete and continuous process – one that brings together insight, action, and review. It’s not just about campaigns; it’s about capability building, strategic alignment, and sustainable growth.
We make things simple and effective with a three-step process:
Let’s talk about your goals, challenges, and where you want to go.
You’ll receive a custom strategy or service outline aligned with your objectives.
Once approved, we begin the work - with regular updates and clear communication along the way.
Whether you’re seeking clarity, capability, or creative momentum, The Marketing Circle is here to help. We partner with people who care about progress – and we bring the strategy to match.
ABN: 34409097762 | The Marketing Circle Australia
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